You’re building for growth.
Put the people priorities, structures and leadership capability in place for your next stage.
People · Leadership · Progress
Building on
your success.
Partnering for
what’s next.
People and organisation advisory, fractional HR leadership and leadership development—grounded in your business, focused on its future.
EXPERIENCE. PERSPECTIVE. POSSIBILITY.
BASED IN SOUTH AFRICAINTERNATIONAL EXPERIENCESTRATEGY THROUGH TO DELIVERY
Perspective. Partnership. Action.
Your experience.
Your ambition.
Our partnership.
Every organisation brings experience, relationships and achievements to its next chapter. We start by understanding what has brought you here—and what you want to achieve next.
Purple Atlantic Advisory works alongside business leaders and HR teams to build on those foundations. Together, we connect people priorities with business ambitions, explore the choices ahead and turn agreed plans into practical action.
How we can help
Three ways to work together.
01People &
People &
Organisation Advisory
Practical expertise for the decisions, transitions and people challenges shaping your business.
- People strategy and workforce priorities
- Organisation design and ways of working
- Transformation and change
- Talent, succession and organisational capability
- Complex employee relations and people challenges
What an engagement can look like
A focused review, a defined project or advisory support to your leadership and HR teams. We agree the challenge, intended outcomes and delivery scope together.
02Fractional HR
Fractional HR
Leadership & Services
Experienced senior HR leadership, working with your business for an agreed portion of time.
- Partnering with the CEO and leadership team
- Setting and delivering people priorities
- Leading and supporting your HR team
- Strengthening HR practices and operations
- Providing practical capacity through change
How fractional leadership works
An ongoing, part-time arrangement with agreed responsibilities, availability and priorities. The scope can combine senior direction with hands-on delivery and support for an existing team.
03Leadership
Leadership
Development
Working with leaders to build on their experience, explore new perspectives and lead through complexity.
- Leadership and management capability
- Leading people through change
- Practical learning grounded in business challenges
- Neuroscience-informed programme development
Our collaboration with Dr Bill Price
Willem collaborates with Dr Bill Price of VIP Institute for Coaching on executive neuro-leadership and HR transformation programmes. These offerings are in development; get in touch to discuss programme fit and availability.
Start with your situation
Support at the point
you need it.
You’re navigating change.
Work through organisation redesign, shifting business needs and the human realities of transformation.
Your HR team needs a partner.
Add senior perspective, specialist expertise or practical capacity to the team you already have.
You’re investing in your leaders.
Connect leadership development with the decisions and challenges your people face at work.
Meet Willem
Grounded experience.
A broader perspective.
Willem Maré brings more than 25 years of HR experience across industrial, consumer goods, beauty and pharmaceutical businesses.
His career spans South Africa and international markets, with regional and global responsibilities across Africa, the Middle East, Asia and Latin America. That experience connects strategic people decisions with the practical demands of running a business.
Through Purple Atlantic, Willem brings this experience directly to leaders and teams. His approach begins with listening, values the knowledge already in your business and combines thoughtful advice with hands-on involvement.
Career experience includes
Holcim · Mondelēz International · Coty · LEO Pharma
Holcim · Mondelēz International · Coty · LEO Pharma
Organisations where Willem held roles during his career.
Our approach
Clarity first. Then purposeful action.
Start with the business.
Explore your context, listen to the people involved and understand what works well, what matters and where you want to go.
Focus on what matters.
Agree the priorities, scope, responsibilities and outcomes together, drawing on your experience and our perspective.
Work alongside you.
Work alongside your people to put agreed plans into practice, review progress and adapt as your needs evolve.
A few practical questions
Can you work with our existing HR team?
Yes. An engagement can add senior direction, specialist expertise or delivery capacity alongside your team. Roles and responsibilities are agreed at the outset.
Is Purple Atlantic only for smaller businesses?
No. Support can be shaped for growing businesses, established organisations and regional or international teams. The starting point is your challenge and the expertise required.
How are engagements and fees structured?
Advisory assignments can be scoped as projects. Fractional leadership is an ongoing arrangement with an agreed time commitment. Scope, fees and delivery arrangements are set out in a proposal before work begins.
Can we work together remotely?
We can discuss remote support, on-site involvement or a combination, depending on your location and the requirements of the work.
Let’s talk
Let’s explore
what’s next.
Tell us a little about your organisation and what you want to achieve. We can explore where Purple Atlantic could help.
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